Blockchain Group plans massive fundraise to expand Bitcoin treasury.

Blockchain Group, a Paris-based crypto company, is making a major move in the European digital asset space by announcing plans to raise €300 million ($340 million) to significantly expand its Bitcoin treasury.

With existing holdings worth over $154 million, the company now aims to more than double its reserve, positioning itself as a leading corporate Bitcoin holder in the region.

This latest fundraising initiative signals growing institutional interest in Bitcoin outside the United States, and could mark a turning point in Europe’s approach to corporate crypto strategies.

Innovative ATM fundraising model draws from US markets

Rather than opting for a traditional capital raise, Blockchain Group has taken a page from the United States’ playbook by adopting an “At-The-Market” (ATM) share issuance strategy.

Under this model, the company will issue shares directly into the market at current prices but in tranches, not all at once.

Each tranche will be sold at either the previous day’s closing price or the volume-weighted average price, whichever is higher, providing more control over price stability.

To prevent market disruption, daily issuance will be limited to 21% of that day’s total trading volume.

The programme will launch with a modest €500,000 tranche, scaling gradually over time.

Partnership with TOBAM enhances institutional credibility

Blockchain Group has secured a partnership with TOBAM, a French asset manager known for its quantitative investment strategies, to manage the fundraising and deployment of capital.

TOBAM will assist in allocating proceeds towards initiatives that increase profitability while keeping Bitcoin as the strategic core of the company’s operations.

The collaboration adds institutional credibility to the initiative and signals a shift toward more structured, regulated, and strategic investments in digital assets within the European financial landscape.

It also highlights the rising interest among traditional asset managers in integrating crypto into long-term portfolios.

Executive leadership frames it as a long-term Bitcoin strategy

Alexandre Laizet, Deputy CEO of Blockchain Group and head of Bitcoin strategy, has been vocal on social media about the firm’s long-term ambitions.

He framed the capital raise as a move toward broader global expansion and not merely a treasury boost.

According to Laizet, the ATM programme allows for capital flexibility while reinforcing the firm’s commitment to holding and actively managing Bitcoin.

Chief Executive Valentin Kosanovic has also emphasised the strategic shift, noting that the group remains “121%” focused on building Bitcoin as a core business driver.

This public positioning underscores how Blockchain Group views Bitcoin not just as a hedge or store of value, but as a key pillar in its financial operations and growth strategy.

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